The Real Differences Between iPhone vs. Android Users

Data from Yelp search queries tell us a little bit about Android vs. iOS users – the average purchase amount for Androids $5.53 while the average for iPhones is $10.96.

The Real Differences Between iPhone vs. Android Users

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iOS vs. ANDROID: POPULAR SEARCH TERMS

Data from Yelp search queries tell us a little bit about Android vs. iOS users

Popular iOS searches:

  • “Luxury” – Luxury hotel, luxury nail salon and luxe all ranked significantly higher in search rankings on iOS than Android
  • Wine (ranked 170 vs. 514 on Android)
  • Brunch (ranked 14 vs. 26 on Android)
  • Ice Cream (31 vs. 50 on Android)
  • Starbucks (15 vs. 30 on Android)
  • Whole Foods (166 vs. 421 on Android)

Popular Android Searches:

  • “Cheap” – cheap motel, cheap dinner, and cheap all ranked significantly higher in search rankings on Android than on iOS
  • Deals (ranked 24 vs. 221 on iOS)
  • Nightlife (ranked 11 vs. 52 on iOS)
  • Shopping (ranked 5 vs. 18 on iOS)

iOS vs. ANDROID: MOBILE SPENDING

Black Friday 2016 Spending:

The average shopping cart on iPhones on Black Friday was $142 vs. $130 on Androids

App Purchases:

In 2015, the average spending per user on app purchases:

iOS: $52  |  Android: $5.70

In-app Spending:

iOS users 50% more likely to purchase in-app in the first place than Android

Percentage of users making in-app purchases:

iOS: 7.1%   |  Android 4.6%

Average monthly in-app spending per user, per app in North America:

iOS: $11.43  |  Android: $9.38

Average purchase amount:

iOS: $12.51  |  Android: $6.15

Average monthly in-app spending per user for gaming apps:

iOS: $15.34  |  Android: $7.31

Average purchase amount:

iOS: $10.96  |  Android: $5.53

The Only Category Android Users Spend More:

Average Monthly in-app spending per user for utility apps (ie: anti-virus, memory boosters, etc.):

iOS: $5.21  |  Android:$4.01

Average Purchase Amount:

iOS: $3.82  |  Android: $7.99

Percentage of users purchasing:

iOS: 4.7%  |  Android: 21.2%

iOS vs. ANDROID by STATE

States with the most iPhones (as percentage of mobile devices):

  • Mississippi (56.75% of mobile devices are iPhones)
  • Rhode Island (55.79% of mobile devices are iPhones)
  • Illinois (54.27% of mobile devices are iPhones)

States with the least iPhones (as percentage of mobile devices):

  • New Mexico (36.86% of mobile devices are iPhones)
  • Wisconsin (38.57% of mobile devices are iPhones)
  • Ohio (39.57% of mobiles devices are iPhones)

 

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