Wealthfront Reviews

Average Rating: 8 reviews


A pioneer in the robo-investing space, Wealthfront is suitable for both newbie investors as well as investors with larger taxable portfolios.

For those new to investing, Wealthfront offers an easy way to get started with a well-balanced portfolio tailored to individual goals. For those with larger portfolios, Wealthfront's automated tax loss harvesting can offer substantial tax deferral benefits.

If you sign up through InvestmentZen, you'll automatically get your first $15,000 managed for free (a bonus of $5,000 in free managed assets).

Quick Facts

Minimum Deposit
Assets Under Management
$2.61 Billion
Year Founded
Number of Users

Fee Structure

Annual FeeAccount Value
0% $500 - $10,000
0.25% $10,000+


Single Stock Diversification
Direct Indexing
Tax Loss Harvesting
Fractional Shares
Human Advisors

Supported Account Types

Taxable Accounts
401k Plans
IRA Accounts
Roth IRA Accounts
SEP IRA Accounts
Trust Accounts
529 Plan Accounts

Expert Walkthrough

If you are looking for a no-fuss way to invest, robo-advisors offer a way for you to create a portfolio without the need for a large chunk of capital. One of the leading robo-advisors is Wealthfront, a company specializing in automated portfolio management.

What is Wealthfront?

Wealthfront uses Modern Portfolio Theory (MPT) to create your investment portfolio using principles of asset allocation. Wealthfront focuses mainly on stocks and bonds and uses exchange-traded funds (ETFs) to build and manage your portfolio.

What is Wealthfront

With MPT and asset allocation, the proportion of stocks to bonds is more important than individual stock picking. Wealthfront reviews you read online tend to focus on the asset allocation aspect, as well as the fees you’ll pay when using the service.

Wealthfront focuses on taxable investment accounts, although there are IRA options as well. Here are the accounts offered by Wealthfront:

  • Individual investment accounts

  • Joint investment accounts

  • Trust accounts

  • Traditional and Roth IRAs

  • SEP IRAs

  • Rollover accounts from other IRAs and 401(k)s

How Does Wealthfront Work

Any complete Wealthfront review should mention that Wealthfront's investing strategy is tailored to your risk tolerance and investing horizon. It’s also worth noting that Wealthfront’s Chief Investment Officer is Burton Malkiel, the respected economist and author of the classic investment book Random Walk Down Wall Street.

It’s important to understand that, while Wealthfront manages your portfolio, it doesn’t actually hold your portfolio. Instead, your investments are held at Apex Clearing Corporation, which is well-known and respected.

How Does Wealthfront Work?

Robo-advisors like Wealthfront work by using algorithms to determine an asset allocation for you.

Most of the time, these asset allocations are based on your risk profile and low-cost ETFs are used to provide the asset mix in your portfolio.How Does Wealthfront Work

Over time, as your risk profile changes (especially as you move closer to retirement) robo-advisors automatically adjust your asset allocation by selling and buying different ETFs to change your allocation.

Because the moves are based on algorithms and past research, you don’t have to worry about emotion playing a role in your portfolio decisions.

Additionally, many robo-advisors cost less than traditional financial advisors. While you might want to use a more traditional professional for estate planning and more complex situations, for many people robo-advisors work well because they offer a level of customization at an affordable rate.

You can open an account with Wealthfront by visiting their website here. Signing up from this link will give you a bonus $5,000 in assets managed for free. Wealthfront will ask you a number of questions to determine your investing needs and guide you through the process.

The first step is identifying why you are interested in using a robo-advisor like Wealthfront, including your desire to create a diversified investment portfolio or saving money on your taxes or having someone else manage your portfolio. Your answers will help Wealthfront’s algorithms decide on a portfolio for you, adjusting your asset allocation accordingly.

Even before getting your personal identifying information (which you will need to provide, as you would with any investment broker), you will be asked about your age, income, household composition and current investments. Wealthfront also asks a series of questions designed to gauge your risk tolerance.

One of the items that any review of Wealthfront needs to address is the fact that your portfolio is based on your financial and emotional risk tolerance, and not strictly determined by a formula of potential returns and amounts you invest.

wealthfront investment plan

Once you answer the questions, Wealthfront presents you with a sample investing plan. If you like the way it looks, you can decide to open an account. Only after you open an account will you need to provide information about your name, address, Social Security number and banking information.

It’s possible to set up an automatic investment plan. With this plan, you can choose how often you want to invest, and how much. Wealthfront will automatically deduct this money from your bank account on schedule and then invest it according to your asset allocation.

When your asset allocation drifts out of its ideal, Wealthfront will buy and sell assets in order to bring your allocation back in line.

Is Wealthfront Legit?

Wealthfront is an investment broker, and once you have set up your account and funded it, the company is able to begin managing your investment portfolio. The company is legitimate, and will automatically rebalance your portfolio to keep your asset allocation in line with your goals and your asset allocation.

In order to open an account, you need to invest at least $500. Usually, Wealthfront charges no advisory fee for the first $10,000 in assets under management. However, if you get started by signing up here and following the simple instructions, you'll get your first $15,000 assets managed with no advisory fee.

After that, the fee is charged monthly, based on an annual fee of 0.25%. You will also pay a fee for each of the ETFs you own. All ETFs come with fees, but Wealthfront focuses on low-cost ETFs, and your fees on those will range from 0.04% to 0.35%, depending on the ETFs in your portfolio.

Is Wealthfront Legit

For those who invest more than $100,000, it’s possible to use direct indexing, rather than relying entirely on ETFs. This provides additional tax benefits, in addition to Wealthfront’s use of automatic tax-loss harvesting. Basically, Wealthfront allows those with larger portfolios to participate in a direct investing plan that includes individual securities weighted towards an index, making it possible to buy and sell based on which capital losses can offset capital gains (such as from dividends) and other income elsewhere.

Wealthfront also makes it easy to manage your portfolio. You can adjust the information that accounts for your risk tolerance and the dashboard is intuitive. Additionally, it’s possible to use the iPhone app to keep tabs on your portfolio. You can close your account when you want, and Wealthfront makes it relatively easy to rollover retirement accounts.

Is Wealthfront Safe?

Is Wealthfront Safe

As with any investing strategy, you run the risk of loss. However, Wealthfront focuses on building and maintaining a well balanced portfolio of indexed ETFs, which helps mitigate risk. As with all investing services, automated or otherwise, you’ll still see losses when the market drops, but over time you have a reasonable chance of matching market performance or even coming out ahead thanks to features like tax loss harvesting.

One of the biggest disadvantages to Wealthfront is that there is no ability to buy fractional shares of investments. As a result, you could end up with money sitting in your account, waiting to accumulate, before it is invested. You could miss out on some gains.

Overall, Wealthfront is a good robo-advisor that provides you the opportunity to invest a small amount of money without hassle.


Nerdwallet 2015-11-16

The pros far outweigh the cons for Wealthfront, particularly for investors looking to open their very first retirement or brokerage account. Free access to active management for the first $10,000 is difficult to beat — as long as you can meet the $500 minimum deposit. Once account balances top $100,000, it may be worth shopping around.

InvestorJunkie.com 2015-11-05

An automated investing service with an emphasis on asset allocation with low fees. Wealthfront's service really shines with taxable accounts.


Wealthfront offers quality investment management at a very reasonable fee. For those investors who don’t want to mess with managing a portfolio, it’s a great option.

FrugalRules.com 2015-10-28

I think for the right individual Wealthfront can be a great option to consider. This could either be for the novice investor who wants to get started investing with smaller balances and wants something simple and prudent to help them get started at building wealth – or it could be for someone with a larger taxable portfolio who wants to benefit from having an advisor without the associated fees as well as the Tax Loss Harvesting aspect.

BibleMoneyMatters.com 2015-07-29

"When I first heard about Wealthfront a few months ago, I wasn’t sure if it would be a service that I could recommend. After doing my due diligence, however, I believe they’re a great service that would be beneficial for a lot of people. They’ve got an easy to use site, a tax efficient investment strategy and automatic re-allocation and dividend reinvestment to boot. "

Upfuel.com 2015-07-07

I’m a firm believer in the idea that “software is eating the world” as Marc Andreessen once wrote and that the financial industry is one such area that needs to be disrupted. Wealthfront was an attractive option for me at only .25% in yearly fees on my assets over $15,000.

bestdiscountbrokerages.com 2015-05-02

For the right individual Wealthfront would be a great option. Whether you are new to investing, lack the time to adequately invest or want access to a virtual financial advisor, Wealthfront can help meet those needs. What is missed out on thanks to lack of control or customization, Wealthfront more than makes up for when fees and the TLH aspect is considered. The combination of those latter two are things that have only been accessible to those with significant sums of money in the past. When you add in their overall investment philosophy and selection of low-cost index funds, Wealtfront is a good broker to consider.

TheSimpleDollar.com 2015-09-21

If you have a large account, really anything over $100,000, you have cheaper options. Cheaper doesn’t necessarily mean better, but you could get many of the same features from a few competitors.