The Real Differences Between iPhone vs. Android Users

    Data from Yelp search queries tell us a little bit about Android vs. iOS users – the average purchase amount for Androids $5.53 while the average for iPhones is $10.96.

    The Real Differences Between iPhone vs. Android Users

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    iOS vs. ANDROID: POPULAR SEARCH TERMS

    Data from Yelp search queries tell us a little bit about Android vs. iOS users

    Popular iOS searches:

    • “Luxury” – Luxury hotel, luxury nail salon and luxe all ranked significantly higher in search rankings on iOS than Android
    • Wine (ranked 170 vs. 514 on Android)
    • Brunch (ranked 14 vs. 26 on Android)
    • Ice Cream (31 vs. 50 on Android)
    • Starbucks (15 vs. 30 on Android)
    • Whole Foods (166 vs. 421 on Android)

    Popular Android Searches:

    • “Cheap” – cheap motel, cheap dinner, and cheap all ranked significantly higher in search rankings on Android than on iOS
    • Deals (ranked 24 vs. 221 on iOS)
    • Nightlife (ranked 11 vs. 52 on iOS)
    • Shopping (ranked 5 vs. 18 on iOS)

    iOS vs. ANDROID: MOBILE SPENDING

    Black Friday 2016 Spending:

    The average shopping cart on iPhones on Black Friday was $142 vs. $130 on Androids

    App Purchases:

    In 2015, the average spending per user on app purchases:

    iOS: $52  |  Android: $5.70

    In-app Spending:

    iOS users 50% more likely to purchase in-app in the first place than Android

    Percentage of users making in-app purchases:

    iOS: 7.1%   |  Android 4.6%

    Average monthly in-app spending per user, per app in North America:

    iOS: $11.43  |  Android: $9.38

    Average purchase amount:

    iOS: $12.51  |  Android: $6.15

    Average monthly in-app spending per user for gaming apps:

    iOS: $15.34  |  Android: $7.31

    Average purchase amount:

    iOS: $10.96  |  Android: $5.53

    The Only Category Android Users Spend More:

    Average Monthly in-app spending per user for utility apps (ie: anti-virus, memory boosters, etc.):

    iOS: $5.21  |  Android:$4.01

    Average Purchase Amount:

    iOS: $3.82  |  Android: $7.99

    Percentage of users purchasing:

    iOS: 4.7%  |  Android: 21.2%

    iOS vs. ANDROID by STATE

    States with the most iPhones (as percentage of mobile devices):

    • Mississippi (56.75% of mobile devices are iPhones)
    • Rhode Island (55.79% of mobile devices are iPhones)
    • Illinois (54.27% of mobile devices are iPhones)

    States with the least iPhones (as percentage of mobile devices):

    • New Mexico (36.86% of mobile devices are iPhones)
    • Wisconsin (38.57% of mobile devices are iPhones)
    • Ohio (39.57% of mobiles devices are iPhones)

     

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